Deep Hydration & Lasting Color Protection
Give your hair the moisture it craves with Pureology Hydrate Moisturizing Shampoo, a sulfate-free, 100% vegan formula designed specifically for medium to thick, color-treated hair. This luxurious, creamy shampoo deeply hydrates dry hair, helping to maintain color vibrancy with its patented Antifade Complex®.
Enriched with natural ingredients like jojoba, green tea, and sage, it nourishes the scalp while strengthening strands. The calming aromatherapy blend of lavender, bergamot, and patchouli transforms your shower into a spa-like retreat.
- Intense Moisture & Hydration: Infused with jojoba oil to deeply hydrate and soften dry hair.
- Sulfate-Free & Color-Safe: Protects color vibrancy while providing a gentle, effective cleanse.
- Vegan Formula: 100% cruelty-free and formulated without sulfates or harsh chemicals.
- Botanical Ingredients: Green tea supports scalp health, and sage stimulates hair follicles for fuller, healthier strands.
- Aromatherapy Infusion: A soothing blend of lavender, bergamot, and patchouli for a relaxing haircare experience.
Key Features & Benefits
✔ Locks in Color – The Antifade Complex® helps maintain color vibrancy longer.
✔ Deep Hydration – Rich, creamy lather nourishes and softens dry, thick hair.
✔ Sulfate-Free & Gentle – Cleanses without stripping natural oils or fading color.
✔ Safe for Medium to Thick Hair – Specifically designed for coarser hair textures.
✔ Vegan & Cruelty-Free – Made with pure botanical ingredients and no animal testing.
Specifications
- Brand: Pureology
- Hair Type: Medium to Thick, Color-Treated
- Formula: Sulfate-Free, Vegan
- Key Ingredients: Jojoba Oil, Green Tea, Sage
- Scent: Lavender, Bergamot, Patchouli
FAQs
1. Why is Pureology Hydrate Shampoo expensive?
Pureology uses high-quality, vegan ingredients and patented technology to protect color and deeply hydrate hair, making it a premium haircare product.
2. Is Pureology Hydrate good for thick hair?
Yes! It is specifically formulated to deeply hydrate and soften medium to thick hair textures.
3. Is Pureology a luxury brand?
Yes, Pureology is considered a luxury haircare brand, known for salon-quality, sulfate-free, and vegan formulations.
4. What makes Pureology shampoo special?
Its Antifade Complex® helps protect color-treated hair, while botanical ingredients nourish the scalp and strands without harsh chemicals.

